There have been some suggestions that Sony Pictures and Marvel Studios parted ways as a publicity stunt. That perhaps all of this was done as a way to generate interest. Well, it seems not only is that incorrect, but we owe Tom Holland some thanks for anything happening at all.
On Aug. 20, Marvel Studios and Sony Pictures parted ways. Spider-Man would be leaving the Marvel Cinematic Universe and that was that. Then, Tom Holland decided it was time to do something. He attended D23 as scheduled to promote Onward, but apparently his saying “I love you 3,000” on stage was hit own thing, and a way to fire up the fans.
According to The Hollywood Reporter, Holland took up a campaign of reaching out to Disney CEO Bob Iger and Sony film chairman Tom Rothman. He wanted to show them the outpouring of support for keeping Spider-Man in the MCU and urged them to reopen negotiations.
Reportedly, the deal had come down to Marvel wanting to do 50% of the financing for 50% of the gross. Sony didn’t like that and instead of countering just simply walked away. Sources are now saying the deal has Marvel doing 25% financing for 25% of the gross. Reportedly, on the first two films, Marvel received only around 5% of the gross.
Hats off to Tom Holland for believing this is what was best for all involved and being the one to break down the barriers.
SOURCE: The Hollywood Reporter