Last month Spider-Man was announced as the first Super Hero ambassador for Earth Hour, the global movement organized by WWF (World Wide Fund for Nature), with a message to inspire individuals to use their power to become Super Heroes for the planet. Tonight is the night! Fans are encouraged to turn off the lights for one hour at 8:30pm local time. Head on over to EarthHourSpidey.net to get involved and show off your participation on social media!
THIS SATURDAY, BE A SUPER HERO FOR THE PLANET!
In a first of its kind partnership, Spider-Man will be the first Super Hero ambassador for Earth Hour, the global movement organized by WWF (World Wide Fund for Nature), with a message to inspire individuals to use their power to become Super Heroes for the planet.
And now, he needs your help!The stars and director of the upcoming film The Amazing Spider-Man 2: Rise of Electro – Andrew Garfield, Emma Stone, Jamie Foxx and Marc Webb are pledging to support Earth Hour Blue, a radical new digital crowdfunding and crowdsourcing platform for the planet, launched to engage people around the world and participants in the famous lights out event.
Use your power to become a Superhero for the planet. On March 29th, at 20h30, turn out the lights for an hour and help to inspire the world!
Earth Hour is the biggest event / movement related to the THE AMAZING SPIDER-MAN 2: RISE OF ELECTRO movie, but it´s not the only one! Check out some arrangements that the production crew took:
- A number of eco achievements on set are leading best practices in sustainability and made a big difference in reducing the film’s footprint. From using wood certified to ensure it protects forests, to having some LED set lighting, to repairing and reselling damaged picture cars, to using biodiesel in the generators, these efforts – while hidden – made a real difference.
- By using reusables, we avoided 193,000 plastic water bottles, enough to surround Manhattan.
- We recycled or composted enough materials to fill the reservoir in Central Park (5,195 cubic yards)
- We diverted 755 tons of materials from the landfill, enough to make 3.5 Statues of Liberty.
- 49 tons of construction and set decoration materials were sold or donated after wrap– the same weight as 142 New Year’s Eve balls in Times Square.
- Enough leftover food was preserved and donated that it served 5,620 meals to those in need in New York City.
- The production diverted 52% of its waste stream from going to a landfill, which is three times the average diversion rate of New York City.
- The film tracked its greenhouse gas emissions, and have offset all emissions through a project with Earth Hour Blue and World Wildlife Fund that provides efficient cookstoves to prevent deforestation in the habitat of the Giant Panda. Through its efforts, the studio will receive Gold Standard carbon offsets that render the entire physical production of The Amazing Spider-Man 2 as well as its publicity tour, carbon-neutral.
- Since 2012, 100% of Sony Pictures’ feature films have received a “Green Seal” from an industry non-profit showing that The Amazing Spider-Man 2 is one of many Columbia features that have reduced their environmental impact.
Onscreen and off, Spider-Man has proven that we can all be Superheroes when we realize our power. Use your power today!
